All guided cases
BCG logo

BCG style · Growth Strategy · Medium

Larkfield sets out to double online sales

Steps
9
Maths
3
Exhibits
4
Minutes
~23

Press F at any time to switch full screen on or off. Progress saves as you go.

The interviewer
Larkfield is a mid-market fashion retailer with 220 stores and a growing online business. Store sales have been flat at about $1.2bn for four years, while online has grown to $300m. The new CEO has promised the board she will double online revenue within three years. How would you help her get there?

What you are scored on

  • Problem understanding1 step
  • Structure & MECE1 step
  • Quantitative accuracy3 steps
  • Exhibit interpretation1 step
  • Business judgement2 steps
  • Synthesis & recommendation1 step

How it runs

  1. 1One question at a timeClarify, structure, run the numbers from the exhibits, then recommend, as the interviewer would take you through it.
  2. 2Feedback on every answerEach step is marked straight away, with coaching and the interviewer's next words, so you never lose the thread.
  3. 3A scored debriefYour result across seven skills, the drill that fixes the weakest one, and the full answer key.

Read before you start

Larkfield sets out to double online sales: guided growth strategy case · PartnerRound