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BCG style · Profitability · Medium

Halcyon Mobile grows its way to lower profit

Steps
8
Maths
3
Exhibits
3
Minutes
~20

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The interviewer
Halcyon Mobile is the third-largest mobile operator in its market. Over the past two years it has grown its subscriber base by 12.5% to 9 million, yet EBITDA has fallen by about a third. The CEO cannot understand how a growing business is making less money. What is going on, and what should Halcyon do?

What you are scored on

  • Problem understanding1 step
  • Structure & MECE1 step
  • Quantitative accuracy3 steps
  • Exhibit interpretation1 step
  • Business judgement1 step
  • Synthesis & recommendation1 step

How it runs

  1. 1One question at a timeClarify, structure, run the numbers from the exhibits, then recommend, as the interviewer would take you through it.
  2. 2Feedback on every answerEach step is marked straight away, with coaching and the interviewer's next words, so you never lose the thread.
  3. 3A scored debriefYour result across seven skills, the drill that fixes the weakest one, and the full answer key.

Read before you start

Halcyon Mobile grows its way to lower profit: guided profitability case · PartnerRound