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Accenture style · New Product · Medium

Fenmore Bank weighs a small-business app

Steps
9
Maths
4
Exhibits
3
Minutes
~23

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The interviewer
Fenmore Bank is a regional bank with 50,000 small-business customers, and it is losing them to digital banks at twice the rate it did three years ago. The digital team wants to build a mobile-first app for small businesses at a cost of $16m. The CEO asks whether it pays back within the bank's four-year hurdle, and whether Fenmore should go ahead. How would you approach it?

What you are scored on

  • Problem understanding1 step
  • Structure & MECE1 step
  • Quantitative accuracy4 steps
  • Exhibit interpretation1 step
  • Business judgement1 step
  • Synthesis & recommendation1 step

How it runs

  1. 1One question at a timeClarify, structure, run the numbers from the exhibits, then recommend, as the interviewer would take you through it.
  2. 2Feedback on every answerEach step is marked straight away, with coaching and the interviewer's next words, so you never lose the thread.
  3. 3A scored debriefYour result across seven skills, the drill that fixes the weakest one, and the full answer key.

Read before you start

Fenmore Bank weighs a small-business app: guided new product case · PartnerRound