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The interviewer
Copperleaf is the number three crisp brand in its market, sold mainly through supermarkets. Ingredient and energy costs have risen sharply, and on current prices its operating profit will fall from $30m to $12m this year. The team is debating a price rise, a smaller bag at the same price, or changes to its promotions and mix. What should Copperleaf do?
What you are scored on
Problem understanding1 step
Structure & MECE1 step
Quantitative accuracy4 steps
Exhibit interpretation1 step
Business judgement1 step
Synthesis & recommendation1 step
How it runs
1One question at a timeClarify, structure, run the numbers from the exhibits, then recommend, as the interviewer would take you through it.
2Feedback on every answerEach step is marked straight away, with coaching and the interviewer's next words, so you never lose the thread.
3A scored debriefYour result across seven skills, the drill that fixes the weakest one, and the full answer key.
PartnerRound