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EY-Parthenon style · Market Sizing · Medium

Ashgrove Growth sizes small-business HR software

Steps
9
Maths
3
Exhibits
3
Minutes
~23

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The interviewer
Our client, Ashgrove Growth Partners, is considering an investment in Fernhill HR, a cloud HR and payroll software company that sells to small businesses across Europe. Before looking at Fernhill itself, Ashgrove wants an independent view of the market. How big is the European market for HR and payroll software for small businesses, and how fast will it grow over the next five years?

What you are scored on

  • Problem understanding1 step
  • Structure & MECE1 step
  • Quantitative accuracy3 steps
  • Exhibit interpretation1 step
  • Business judgement2 steps
  • Synthesis & recommendation1 step

How it runs

  1. 1One question at a timeClarify, structure, run the numbers from the exhibits, then recommend, as the interviewer would take you through it.
  2. 2Feedback on every answerEach step is marked straight away, with coaching and the interviewer's next words, so you never lose the thread.
  3. 3A scored debriefYour result across seven skills, the drill that fixes the weakest one, and the full answer key.

Read before you start

Ashgrove Growth sizes small-business HR software: guided market sizing case · PartnerRound