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Northstar Bank loses its deposits

A digital challenger is taking deposits at pace. Decide whether to match, differentiate, or let them go.

35 minutesCandidate-ledFinancial Services
The prompt
This is what the interviewer will open with.
Northstar is a mid-size retail bank. Over eighteen months a digital-only challenger has been taking deposit share in their core market, and Northstar has lost about 9% of retail deposit balances. The CEO is asking whether to match the challenger's savings rate. What do you think?
How to get the most from this case

Set a timer and treat it as real. Do not pause to look things up.

Take thirty seconds before your structure, and say you are doing it. Silence reads as paralysis; announced silence reads as rigour.

Ask for specific data rather than “what do you have?”: the interviewer will push back on the vague version, exactly as a real one would.

Finish with a proper synthesis: recommendation first, then two or three supports, then risks and the next step.