PartnerRoundPricing case interview examples
Three approaches exist (cost-plus, competitor-based and value-based) and the case is almost always steering you towards value-based.
How to approach a pricing case
- Name the floor (your cost) and the ceiling (the customer's next-best alternative), then place the price between them.
- Value-based pricing means quantifying what the customer saves, then capturing a share of it.
1 pricing case to practise
BCGPricingHard
A diagnostics firm has a genuinely better test and no idea what to charge. Find the value-based price.
Healthcare · Candidate-led · 35 min
Open caseLessons that teach pricing cases
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