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Understanding the formatFree7 min read

Interviewer-led vs candidate-led cases

McKinsey drives; BCG and Bain hand you the wheel. The same answer scores differently in each.

Firms run two different case formats, and the behaviour that scores well in one actively hurts in the other. Identify which you are in within the first sixty seconds.

Interviewer-led (McKinsey)Candidate-led (BCG, Bain)
Who chooses the next stepThe interviewer, via discrete questionsYou, by proposing where to go
Your framework is used forShowing your thinking once, then set asideNavigating the whole case
Biggest riskTrying to run the case and ignoring their questionWaiting to be told what to do
Signature moveAnswer exactly what was asked, then stop'I'd like to start with X, because…'

In a candidate-led case the opposite failure appears: you present a beautiful framework, then look up expectantly. The interviewer is waiting for you to pick a branch and justify the pick. Always close your structure with a direction: 'I'd like to start with the cost side, because the revenue decline is only 3% while margin fell 11 points, which points at cost.'