PartnerRoundAnswering 'why consulting' and 'why this firm'
Specificity is the whole game. Generic enthusiasm is indistinguishable from every other candidate.
Why this firm
Interviewer: 'Why us, rather than the other two?'
Strong
'Two reasons. I want to work on operational turnarounds rather than pure strategy, and your implementation practice actually staffs consultants on site through delivery: I spoke to Priya on the Manchester team who spent nine months embedded with a client. And I want an apprenticeship model with early client exposure; the way your team described the first-year staffing rotation matches that more closely than the alternatives.'
Weak
'I've always admired your firm's prestigious reputation and world-class people. The culture seems really collaborative and I think I'd learn a lot from such talented colleagues.'
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