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Market sizing questions and examples

Estimation questions are graded almost entirely on the path: a clear equation, stated assumptions, clean arithmetic, and a sanity check at the end.

How to approach a market sizing case
  • Say the whole equation before computing anything.
  • Segment only where the rate genuinely differs: needless segmentation burns clock.
  • The sanity check earns more marks than the arithmetic did.

1 market sizing case to practise

GeneralistMarket SizingEasyFree
A clean estimation drill with a built-in sanity check. Good first case if you have never done one.

Retail · Candidate-led · 20 min

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